Posters are also one effective medium of promotion. Like billboards, posters are very visible whether you are in school, in your office, or just in your home.

When putting up posters, of course, the obvious but often overlooked consideration is that these posters should be in the vicinity of your target market. You need to place the posters near the people you are trying to sell to, in such a way that they simply cannot avoid seeing the message and the product.

For more tips on poster advertising and promotion, you can check out http://www.entrepreneurs-journey.com/101/marketing-to-students-poster-advertising-101/. The site presents you with six very useful variables that need to be considered when creating posters.

What is even great about posters is that you have more freedom for your designs. However, posters are usually made of only very few colours. The rule is usually to avoid having too many elements that might compete with one another for the viewer’s attention. The text is often considered more important. Unlike billboards, posters are intended to be produced in greater quantities or copies so that enough can be disseminated to cover bigger areas and scopes. Posters are designed for passers-by and are pasted on walls, posts, corners, and others.

Posters should be eye-catching – the message should be very brief but very informative and compelling.  In other words, it should make people stop and give way to some kind of emotional or intellectual reaction.

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