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From strategy to tactics20190102191310

From strategy to tactics

Before dedicating energy and resources to a new project, it is essential to invest at least a small amount of time to identifying the genuine necessities. This helps find the best possible solution, which may not always be the idea from the team member with the highest pay grade or most vigorous input
Strategy without waste20190102190725

Strategy without waste

Collective intelligence provides endless answers. Creography® can guide and help the group remain focussed , while keeping the target direction in mind and defining priorities
Seizing more opportunities20190102213714

Seizing more opportunities

The guided comparison method provides the possibility of listening to all team members, even those who generally intervene less. This provides a much wider picture with greater opportunities for application
Organised brief folder20190102213014

Organised brief folder

The kit can be used to collect all the requirements that clients actually need to construct a project, not what they think they needs, only to discover their mistake later, when it is too expensive to make changes
Clear vision, shared direction20190102212554

Clear vision, shared direction

By gathering the ideas and outcome expectations of all group members, it is possible to obtain a clear image of all the information and opportunities available. Using these contributions, it is easier for decision makers to define the direction to be followed
Team leader support20190102192452

Team leader support

Making decisions while paying genuine attention to collaborators’ input is fundamental, but not all team or department leaders are trained to do this. By using Creography® on a regular basis, people are empowered to become more constructive and involved in putting into action the decisions made by the team.
Giving a voice to ideas (not to egos)20190102214245

Giving a voice to ideas (not to egos)

The guided discussion method provides a way to give a voice to all ideas, placing them in circulation and promoting them so that they are all a creative part of the end result: each member is able to make a constructive contribution
Collaboration and alignment20190102214000

Collaboration and alignment

By using the Creography® guided comparison method, members communicate more easily and naturally; greater empathy is developed among members in an environment of true collaboration
Improving productivity20190102213847

Improving productivity

The step by step system helps avoid waste; for example it saves time and money in meeting management. It can highlight aspects that are often taken for granted, thus avoiding time wasting later, when it is discovered this is not the case
Watchword: integration20190102213549

Watchword: integration

This system can be integrated with personal expertise and experience: to develop product or service concepts; define processes and methods; build strategies; draw up communication plans, etc.
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La parola a chi lo usa

Silvia Basiglio

Human resources and community manager | Trainer e recruiter
The Creography method provides stimulating guidance for teamwork and helps overcome any resistance that naturally emerges during the process of designing and developing a project. Officine Lavoro's HR group worked with this method for a whole day, taking home a new point of view on the creative process required for setting goals.

Cristina Turchet

Executive director - CIMBA Italy
We used Creography® with our work team. The members were all of different nationalities and work backgrounds; however, not only were they able to propose a winning solution, they were also able to make personal and individual contributions, making them feel true participants with a voice. This work instrument is efficient and engages all team

Fabio Streliotto

Founder - Innova srl
We used Creography® to set up a co-design project that involved the participation of various local companies, cooperatives, and associations from our region. Thanks to this support method, we were able to create a cohesive work team in which members who were not used to working in this field became proactive contributors (student and manager, graphic designer and psychologist, engineer and teacher...). Creography® is an instrument that helped stimulate our innovative and creative thought processes.

Serena Leonardi

Founder, Service designer and design thinking facilitator - Amploom
I used Creography as the starting point for a project with a client; it helped me collect all the necessary elements for an effective brief. Alignment of all participants and the sharing of input, opinions and above all concerns were the key elements of a working session that proved to be particularly fruitful. The secret ingredient? Enjoyment: having a clear, structured method allowed us to create a simple, constructive and pleasant working environment.

Enrica Ferrari

Partner and executive recruitment - Sinthema
Creography is one of those things that is harder to describe than to use. In its form that evokes play and creativity, it is an efficient guide for conceiving and organizing thoughts. Unlike other tools, it does not pigeonhole ideas, but rather expands them and then brings them down to earth, to turn them into concrete actions.

Monica David

Senior Executive Search consultant - Sinthema
My encounter with the Creography method was rapid and effective. In my HRWHY work with my colleagues at Officine Lavoro I was able to discover how much energy creative, well-managed teamwork can generate.

Arch. Paolo Zanetti

Co-founder Imago Design
The re-branding project we needed to propose for our client was not an easy task: we had to find a new graphic code that combined the company history with new trends towards technological innovation.  We were confronted by the usual ‘blank page syndrome’ that blocks decision making and operating capacity. We adopted the Creography® method to get rid of this obstacle, clarifying different aspects for those who had procured the brief, those who had to put it into action, and the other parties involved. After the work session, the project manager was able to rely on a range of interesting and practical options.  The project was successfully presented to the client who understood our proposal and decided to approve the project and change his brand image.

Antonella Finazzi

HR Senior Consultant - S&A Change
We used Creography® in a meeting between different head offices to define a marketing strategy to target present and potential clients. We found the method efficient, as it allowed single members of the group to express their opinions in a well-constructed and inventive way. It helped bring out certain visions, values, and opposing views among individuals and the group as a whole, leading to a project and planning process with common goals. The structure of the method enabled the group to work in a climate of mutual respect with an open mind that reinforced the team spirit.

Giuseppe Roberti

Chief Design & Innovation Officer - Keter Italia SpA
Creography® is the secret ingredient for the successful outcome of a team project. The group members are inspired by the empathy that is generated, and are guided along a rational path, encouraged to exceed their normal limits, to produce innovative ideas, and to think “outside the box”. In our particular case, we used Creography® to create a new product concept and the results were truly surprising.
Provalo subito!

Mettiti subito in azione: con la sessione di prova di Creography® sarai affiancato da un facilitatore esperto che ti guiderà nel raggiugimento dei tuo obiettivi.

A partire da € 650 + IVA

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Hi! My name is Silvia; I am the founder and creator of Creography®.

I believe that organisations can generate better business results and opportunities when the members involved are trained to manage meetings and work groups with common sense.
We need to be practical, as we can no longer waste resources and opportunities.

During my 18 year professional career I have conducted research into many aspects of management, awareness, internal communications, interpersonal relationships, and facilitating work group and team relations.

With Creography® I have been able to create  methods and systems directed at achieving results and greater efficiency within organisations through team coaching, design thinking, lateral and visual thinking.

The name Creography® was inspired by cartography or map making because this kit  is designed to help create shared maps as a support for decision making and useful for maintaining the defined route.

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