We used Creography® in a meeting between different head offices to define a marketing strategy to target present and potential clients. We found the method efficient, as it allowed single members of the group to express their opinions in a well-constructed and inventive way. It helped bring out certain visions, values, and opposing views among individuals and the group as a whole, leading to a project and planning process with common goals. The structure of the method enabled the group to work in a climate of mutual respect with an open mind that reinforced the team spirit.