The re-branding project we needed to propose for our client was not an easy task: we had to find a new graphic code that combined the company history with new trends towards technological innovation.  We were confronted by the usual ‘blank page syndrome’ that blocks decision making and operating capacity. We adopted the Creography® method to get rid of this obstacle, clarifying different aspects for those who had procured the brief, those who had to put it into action, and the other parties involved. After the work session, the project manager was able to rely on a range of interesting and practical options.  The project was successfully presented to the client who understood our proposal and decided to approve the project and change his brand image.